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STRENGTH & SIMPLICITY
Fat Loss & Body Recomposition Coaching Programme for Women Over 40
Forget quick fixes... This is about simplicity, structure, and sustainability – a clear, step-by-step approach that delivers real, lasting results
I won’t just hand you a plan and send you on your way. The real transformation comes from behaviour change – learning, adapting, and building habits that stick for life
It won’t be handed to you on a plate. You have to put in the work. But, if you’re ready to commit, I’ll show you exactly how to get lean, strong, and in control – for good!
So stop sticking a plaster over the problem. If you're ready to buckle down and finally achieve the results you've been dreaming of, this is the programme for you ✨
what makes this different?
I help women over 40 take their strength training & nutrition to the next level
You don’t need a "one-size-fits-all" plan. What you do need is:
A strength-based training program built for YOUR goals
A simple, sustainable and realistic nutrition strategy
A structured approach to help you see & feel progress
Ready to stop the frustration & start seeing results? Let’s get to work
does this sound familiar?
You’re not a complete Beginner… but you’re not seeing the results you want
Perhaps you have a sporty background? Or maybe you’ve worked with a PT in the past, or done bootcamps, classes, or followed workout programs online. You’re not afraid of exercise—but despite putting in the effort, you’re not seeing the progress you expected
You might be lacking structure or education around nutrition?
Or you’re showing up in the gym, but your training lacks structure or progression
You’ve tried different fat loss approaches, but nothing feels sustainable long-term
You want to feel strong, confident, and lean, but your current routine isn’t getting you there
You know strength training is key, but you’re unsure if you’re doing it right for your goals
You’re frustrated with slow progress, inconsistent motivation, or not knowing what to tweak
If this is you, you don’t need another generic program. You need a plan designed for YOU
now imagine this...
You lift with confidence, knowing exactly how to train for your goals
You finally drop body fat & begin to tone your body
Your metabolism is working for you, not against you
You spend less time training but see better results
You have a clear plan, so you stop second-guessing what to do next
You finally feel strong, capable, and in control of your progress
who is this for?
Women 40+ with fat loss or body recomposition goals (tone up!)
You train in a gym or have a solid home setup (barbell, dumbbells, bench, bands, etc.)
You’re ready to commit to a structured training & nutrition plan (no more random workouts)
You want fat loss, muscle definition, and confidence, without endless cardio or crash diets
You know consistency beats perfection—but you need expert guidance to stay on track
why this works...
Strength-first approach – Effective, structured training that builds muscle, confidence, and long-term success
A structured approach to nutrition – Learn how to eat to finally achieve your goals, avoid overwhelm, confusion and feel AMAZING!
A structured plan – So you see measurable progress without second-guessing or feeling overwhelmed
Mindset & Behaviour Change – Break free from self-doubt, inconsistency & all-or-nothing thinking so fitness becomes a natural part of your life
STRENGTH & SIMPLICITY
how I'll create your transformation...
Initial Consultation
The foundation of your success starts here. I believe the client-coach relationship is key, which is why I take the time to understand you fully. From your dietary preferences and training history to your sleep patterns and work-life balance, every detail matters. This in-depth understanding allows me to create personalised programs that fit seamlessly into your life, ensuring the guidance and support I provide is truly tailored to you
Personalised Nutrition
Your nutrition plan will be fully tailored to your goals, preferences, and the unique challenges women face over 40. Whether you thrive on a structured meal plan or prefer flexible guidance on tracking macros, I’ll help you find the best approach to fit your lifestyle.
At this stage of life, the right food choices can play a powerful role in balancing hormones, improving energy levels, and boosting your metabolic health. Together, we’ll focus on cleaning up your diet by prioritising nutrient-dense foods that support fat loss, muscle tone, and overall vitality. If you have any allergies, intolerances, or specific dietary requirements, your plan will be designed to suit your health needs while helping you feel confident and in control of your nutrition.
Tailored Training Plan
Your fitness journey deserves a plan as unique as you are. Using insights from your initial consultation and my expertise, I’ll create a bespoke training program that aligns with your goals and preferences. Whether you train at home or in the gym, your program will be accessible through my exclusive coaching app
Dedicated 1:1 Support
I’ll be with you every step of the way. You’ll have direct access to me for advice, encouragement, or just a friendly check-in when you need it most. In addition to weekly video check-ins, I’ll maintain regular contact to keep you on track and motivated. Your success is my priority
Weekly Check-In's
Consistency is key, and my weekly online check-ins keep you accountable. Every client is assigned a check-in day, where I’ll review your progress, including photos and measurements, and provide tailored feedback. If adjustments are needed, I’ll refine your plan to ensure you stay on track toward your goals
Members Education Hub
I believe knowledge is power, especially when it comes to sustaining long-term results. My Members’ Education Hub is exclusive to online clients and offers a wealth of resources, including video content on nutrition, training, mindset, and motivation. With guest speakers and an extensive exercise library, you’ll gain the confidence and skills to master your fitness journey
Testimonials...
“If you're seeking someone to guide, encourage, and help you achieve your personal goals, I highly recommend Victoria Kain Fitness. Vicki takes everything into account, including your eating patterns and lifestyle, to create a personalised fitness program tailored specifically for you. With a fully equipped gym in the comfort of her own home, Vicki offers an ideal environment for both seasoned gym goers and anyone who feels intimidated by traditional gym settings, ensuring a truly individualised workout experience.”
Michelle Braddy
01. Prime
This phase focuses on building the habits and structure you need for lasting success while preparing your body for fat loss by optimising your hormones and metabolism and laying a strong foundation for sustainable results
Think of this as the “driver’s education” course before you hit the road to your fitness goals
02. Achieve
This is where the transformation happens. You’ll follow a structured plan designed to help you lose fat and build muscle, creating the lean, toned figure you’ve been working towards
03. Maintain
In this final phase, the focus shifts to solidifying your results. Through reverse dieting, your body will adjust to a higher calorie intake, reducing the risk of rebound weight gain. Gradually increasing calories while continuing strength training will help you maintain your progress and set yourself up for long-term success
still unsure?... take a closer look...
so what makes Strength & Simplicity different?
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This programme is 100% tailored to YOU.
It’s not a generic "one size fits all" approach because, let’s face it, every woman’s body, needs, goals, and lifestyle are different—especially for women over 40
At this stage of life, hormonal changes, a slowing metabolism, and shifting priorities can make it feel harder to lose weight, boost energy, and feel confident in your own skin. That’s why Strength & Simplicity is designed with your unique challenges in mind. I’ll be by your side every step of the way, coaching you week after week to create a plan that balances your hormones, revs up your metabolism, and fits seamlessly into your busy lifestyle, so you can achieve sustainable, lasting results.
Strength & Simplicity will be the last programme you’ll ever need. I know you’ve tried other solutions in the past that left you back at square one—feeling lost, confused, and unsure of what to do next. That’s why I created Strength & Simplicity to be different. This programme is designed to address the unique challenges women over 40 face, giving you all the tools, knowledge, and accountability you need to not only achieve your goals but maintain them for the rest of your life!
My signature methodology helps you achieve your goals! I am all about balance, and I actually encourage you to go out for dinner, drinks so you learn to manage these occasions for long term success etc.! The truth is there will always be a holiday, event, or trip planned... so I make it a priority to help you navigate those occasions in a way that aligns with your goals
Enjoy the foods you love and still shed those extra pounds
Boost your metabolism with a plan tailored to you
Break free from endless dieting and learn how to eat anything without guilt
Follow a personalised plan designed to achieve your unique goals
Reach your fitness goals, no matter your age
Transform into the fittest, healthiest version of yourself
READY TO TAKE CONTROL OF YOUR BODY & HEALTH?
here's what happens next...
01.
Coaching Application
I believe in giving every client the best possible experience and results. That’s why I take the time to ensure this programme is the right fit for both of us. This is your opportunity to share your story, goals, and why you’re ready to make a positive change in your life
02.
Phone Consultation
Next, we’ll schedule a call with me to dive deeper into your current situation, struggles, and aspirations. This conversation is all about understanding your needs and determining the personalised plan that will set you up for success. I’ll also go over the programme details to ensure it’s the perfect fit for you
03.
Acceptance
If we both agree that we’re the right fit for each other, you’ll be invited to get started right away! This is your moment to take action and commit to transforming your health and life. Please only apply if you’re genuinely ready to make this change—I’m here for those who are all-in and ready to take the next step
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Is this programme suitable for beginners?No, this programme is designed for women over 40 who already have some level of experience with lifting weights. If you’ve worked with a PT, attended bootcamps, or trained in a gym before, this is for you. If you're completely new to strength training, this programme won’t be the right fit. It’s structured for women who already have basic lifting experience and want to refine their approach for fat loss, muscle definition, and confidence in the gym. If new to lifting weights I would highly recommend investing in Personal Training or even Group Training before going it alone online for safety reasons
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What if I don’t have access to a gym?This is a strength training plan, so you will need some level of equipment to ensure progress. It doesn’t matter whether you train at home or in the gym, but having access to certain equipment is important for progression. I recommend having at least dumbbells, resistance bands, bench to get the most out of your workouts. We’ll adapt your plan based on the equipment you have, ensuring your programme is tailored to suit your lifestyle and preferences
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I’ve struggled with weight loss and failed so many times before—how is this different?I hear you. This programme isn’t about quick fixes or generic plans. Strength & Simplicity is all about building lasting habits that you can sustain long-term, with expert support every step of the way. I’ll help you work through the challenges specific to women over 40, like balancing hormones and boosting metabolism, so you can finally achieve results that stick
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Is this programme personalised?Absolutely! Everything in Strength & Simplicity is fully customised to you. From your nutrition plan to your workouts, everything will be designed to fit your individual needs, goals, and lifestyle Depending on what approach is most suitable for you, you’ll receive specific nutrition targets tailored to your needs. In the first week, we’ll determine whether calories, macros, portion control, or another method works best for you, and I’ll craft a plan based on that. Your workouts will also be adjusted according to the equipment you have, any injuries, and other limitations You’ll have 24/7 text support from me and the community for recommendations, substitutions, motivation, and guidance whenever you need it
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Will this work for me?I know how discouraging it can feel to try countless diets and programmes with no results. I’ve coached hundreds of women just like you, and I’ve been where you are too! My own fitness journey is what inspired me to create Strength & Simplicity, so I understand the unique challenges women over 40 face when it comes to balancing hormones, boosting metabolism, and staying consistent Strength & Simplicity is a proven, science-backed system, so yes, it works. It’s not a fad diet or a quick fix. I’ll provide you with everything you need to succeed, but it will only work if you show up and take action
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Is it normal to feel scared to apply?Of course! Many women feel the same way. It’s perfectly normal to be nervous about stepping outside your comfort zone, but think about what’s on the other side of that fear: the body, health, and confidence you’ve been dreaming of. Staying in your comfort zone means staying stuck in the same old patterns Growth comes from challenging yourself, and if you’re ready to take your health to the next level, then applying is the first step. You’ve got this!
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What’s the investment?You may have noticed there’s no “buy now” button on the website, and that’s because I want to make sure this programme is the right fit for you before you commit During your discovery call, we’ll discuss your goals and how Strength & Simplicity can help you. I’ll also go over the investment options available to you. But trust me, the cost of getting started is nothing compared to the cost of staying stuck in a cycle of frustration and discomfort for the rest of your life
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